The worldwide wholesaler of tools and fasteners has been a partner of the FIA Asia Pacific Championship since 2013 and has committed to supporting the championship as it moves to the split Pacific Cup and Asia Cup model, with four-strong events in each part of the region before a full championship finale in China at the end of the year.
WÜRTH will be attending all eight events that comprise this year’s championship and will be presenting the winners with a cheque for USD$1,000 at each round as well as supplying cups and product prizes.
“We have a long history supporting the FIA Asia Pacific Championship and are delighted to come on board as naming right sponsors this year,” WÜRTH Head of Marketing – Dieter Muench said.
“We pride ourselves on making quality products and we are delighted to use the premier rally championship in this part of the world to showcase what we do.”
APRC president Vicky Chandhok said the format changes this year have encouraged WÜRTH to support the championship.
“We, as the APRC, are delivering eight events of value in an exciting new format,” Chandhok said.
In the past there have only been four or five rallies per season.
“With the new format there will be multiple championships up for grabs through the FIA APRC Pacific Cup powered by WÜRTH and FIA APRC Asia Cup powered by WÜRTH as well as the final at Longyou, China in October.”
The FIA Asia Pacific Rally Championship powered by WÜRTH begins in April with Rally Otago. International Rally of Whangarei in May, Rally Tasmania in June and the Eureka Rally in August complete the inaugural Pacific Cup powered by WÜRTH.
The Asia Cup powered by WÜRTH begins in June with Rally Montre in Japan before Rally of Medan (Indonesia) in July, and Rally Hokkaido (Japan) in September, as well as Rally Longyou (China) in October.