Outdoor Channel (Asia), the world leader in outdoor entertainment, has signed a pan-regional partnership with Asia Pacific Sports Media to broadcast the Asia-Pacific Rally Championship (APRC).
Under the terms of the Agreement, Outdoor Channel become an official pan regional broadcast partner of the APRC and will provide broad media coverage of the Asia-Pacificʼs premier rally driving series, which is currently held in six countries across Asia and the Pacific, including Malaysia, China, Japan, Australia, New Zealand and New Caledonia.
The deal between Asia Pacific Sports Media and Multi Channels Asia will mark the first time that the FIA Asia-Pacific Rally Championship will be broadcasted in High Definition.
Gregg Creevey, Managing Director – Multi Channels Asia (owner and operator of Outdoor Channel – Asia) said, “The FIA Asia-Pacific Rally Championship is the ultimate off-road driving experience as teams navigate across Asia-Pacificʼs toughest and most challenging terrains. Rally driving as a sport is fast-paced, exhilarating and spectacular, and with so much entertainment value we are excited to bring the FIA Asia-Pacific Rally Championship to our viewers.”
Brian Young, Director of Asia Pacific Sports Media (the officially licensed media producer and distributor of the APRC) said, “The FIA Asia-Pacific Rally Championship has established a strong fan base across the Asia-Pacific, with top local and international drivers participating from all over Asia Pacific, including Japan, Indonesia, India, Malaysia, China, Japan, New Caledonia, Australia and New Zealand. We are thrilled to welcome Outdoor Channel as a pan-regional broadcast partner that will help bring APRC and the sport of rally-sport to more viewers across the region.”